Founder & President
2M Electrical Reps
Overview
In 2012, Legrand approached me to rep their Austin territory. I set up an agency extension with a 7-year buyout target — hit it in 2 and never looked back. The mandate was to be a typical salesman, but I went directly to the engineers instead, assisting in their designs so they'd specify our products. That approach drove us from $2M to over $50M in annual sales (~30x) while margins increased. We've achieved 90%+ relative market share, national leadership in data center deployment (40%+ of all US projects), and built a team of engineers, master electricians, computer scientists, and psychology majors. Three-time Circle of Excellence winners serving Microsoft, Amazon, Tesla, SpaceX, Apple, Meta, CyrusOne, Vantage, EdgeConneX, and more.
Key Achievements
25x Revenue Growth ($2M → $50M+)
Grew annual sales from $2M to over $50M through technical credibility, deep relationships, and strategic positioning in high-growth markets like data centers.
40%+ of US Data Center Deployments
2M is the national leader in data center deployment, actively working on over 40% of all US data center projects — a staggering market share in the fastest-growing sector in electrical.
3x Circle of Excellence
Three-time Circle of Excellence award winners, along with multiple Marketeer of the Year awards — the highest recognition for performance and impact in our industry.
Premier Client Portfolio
Trusted by SpaceX, Tesla Motors, Amazon, Microsoft, Indeed, Baylor Scott & White, UT Austin, Texas A&M, UTSA, and the San Antonio Spurs — proof that technical credibility opens doors at any scale.
Legrand Full Portfolio
Primary representative for Legrand's complete lineup — Adorne, Cablofil, ConnecTrac, Pass & Seymour, Wiremold, Wattstopper, and OnQ — covering lighting, electrical, cable management, and building technology.
Challenges & Solutions
Standing out in a crowded rep market
Differentiated on technical depth. While most reps focus on logistics and pricing, I lead with engineering expertise — helping customers solve problems, not just buy products.
Scaling to cover 40%+ of national data center deployments
Built a team with dedicated territory coverage and spec sales reps. Invested in deep data center expertise that most reps can't match — understanding power distribution, cable management, and infrastructure at a level that earns trust on the most demanding projects.
Balancing multiple ventures
Built systems and a leadership team (VP Tanner Merrill and dedicated territory managers) that allow 2M to execute at a high level even as I pursued Power Busway, Heye Power, and Heyelab.
Processes Implemented
01Relationship-First Sales
Every customer interaction starts with understanding their business, their challenges, and their goals — before any product discussion. This builds the trust that turns one-time sales into lifetime partnerships.
02Full-Service Project Support
From specification and design consultation through project management, logistics coordination, and timely delivery. 2M offers lighting solutions, electrical products, residential/multifamily specs, and commercial built-to-spec design — not just product fulfillment.
03Technical Matchmaking
A rigorous process for matching manufacturer capabilities with customer needs. Not every product fits every application, and being honest about that builds more credibility than any sales pitch.
Lessons Learned
“The best business development is solving someone's problem before they ask you to.”
“A rep firm is ultimately a relationship business — your network is your most valuable asset, and it compounds over time.”
“Technical credibility earns you a seat at the table. Integrity keeps you there.”
“Starting a business at a young age teaches you that the hardest part isn't the product or the market — it's the discipline to keep showing up every day.”
Gallery
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Legrand recognition of the $870K+ Tesla Gigafactory win — Nick Merrill & Jason Barrett with 2M
Legrand recognition of the $870K+ Tesla Gigafactory win — Nick Merrill & Jason Barrett with 2M
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Elon Musk thanking Tesla suppliers — April 2021
Elon Musk thanking Tesla suppliers — April 2021
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2M Electrical Reps team
2M Electrical Reps team
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Industry trade show presence
Industry trade show presence